ARAB FASHION WEEK (AFW), DUBAI
Is the official fashion week in Dubai representing the 22 Arab countries. Organized by the world’s largest non-profit fashion council, ARAB FASHION COUNCIL, founded in London under the companies acts 2006, incorporation number 09227268 with the activity of an extraterritorial international authority for the Arab countries members of the Arab League.
The Arab Fashion Week Dubai (AFW) is designed to be one of the world’s highest profile designers showcase along with the other four big fashion weeks held in New York (NYFW), London (LFW), Milan (MFW) & Paris (PFW).
The Arab Fashion Week (AFW) is the world’s only platform promoting the ‘Ready-Couture’ collections, which is known also as ‘demi-couture’, ‘prêt-à-couture’ or ‘couture-à-porter’. Hosted in Dubai, twice a year, in May for RESORT and December for Pre-Fall Winter (Pre-Fall/Winter).
In today’s world, the same 10k euro dress is being sold in 100 plus point of sales around the word. However, the luxury client is looking for more privacy and exclusivity at that price point. In 2017, he or she also looks for more social responsibility and care for ecology.
Ready-Couture is the answer to all these concerns by diminishing ‘à-la-chaine production’, and re-establishing a more privileged designer/ client relationship that has been lost with Ready-to-Wear.
It is also the economic model that fits the Middle Eastern and Asian markets the best knowing that the designers of those regions create custom garments for their clients in need of adjustments or personalisation, as opposed to mass producing due to the lack of infrastructure but also traditions and personal preferences.
In today’s time, most of the brands don’t have the luxury of time to put together a Pre-Collection show this is why they resort, to do photo shoots.
While the Pre-Collection presentations are scattered around the world, it becomes tough for buyers and press to follow; however, Pre-Collections are the fastest rising RTW seasons and the most successful in stores. “I had no concept that these additional lines would come to represent such an important part of my budget,” Bridget Cosgrove, Fashion Director of Boutique1, says.
Consequently, AFW decided to open their impressive infrastructure to brands wishing to increase their pre-collection visibility by hosting them in a truly exotic travel destination that is Dubai. (just as Chanel and Public School recently did).
The AFW will provide the perfect infrastructure for hosting the show, buyers, and press at the world’s longest structure The Meydan Hotel & Grandstands, creating a real excitement around the new collections.
AFW is the world’s only platform that pioneers the concept of Ready-Couture. After its success, the AFW paves its way to celebrate Dubai as the capital for Pre-Collections.
As Paris is the Haute Couture capital of the world, Dubai aims to be the capital of the Ready-Couture as well a perfect destination for Pre-Collections happenings.
Our concept is to offer a single 5 days event that gathers buyers, UNHI clients, and press from around the world, likewise, a key-in-hand opportunity to organize a Pre-Collection or Ready-Couture fashion show creating impactful events and photo content for the brands.
The 4th edition of the ARAB FASHION WEEK & DESIGNERS’ SHOWROOMS is scheduled to be hosted in Dubai, at the world’s longest building on Earth, The Meydan Hotel & Grandstands, from the 16-20th of May 2017.
On the 23rd of Apr 2015, H.E. Cav. Mario Boselli, the Honorary President of the Camera Italiana Della Moda (National Chamber of Italian Fashion) that organises Milan Fashion Week, and the Arab Fashion Council stated: ”Arab Fashion Week is the new landmark of the Fashion Industry and to be on the Calendar alongside to New York, London, Milan & Paris”.
In partnership with Huawei Arabia a multinational networking and telecommunications equipment and services company, the first edition of the Arab Fashion Week (AFW) was held in Dubai from 31 October till 2 November 2015; while, the second edition was held in Dubai from 16-19 March 2016 & the third edition from 6-10 October 2016. From its first edition, it was listed on the international fashion weeks calendar where the third edition has reached over 1.6 billion impressions worldwide.
The Arab Fashion Week, Dubai admits to its platform not only local Arab designers but also international brands from all over the world. The selection of designers is not based on nationality but on the typology of product which should fit the ‘Ready-Couture’ standards.
To apply as a designer, please click here.
HOW IS IT RELATED TO THE ARAB WORLD? WHY IS IT CALLED ARAB FASHION WEEK?
The fact that the Arab Fashion Week admits International Designers to show on our Calendar underlines the importance and relevance of the Arab World and its market to host international designers from around the world to participate in this platform and setup their business in the region.
The candidature of the countries to host the event was open for all the Arabic Governments members of the Arab League and the selection was based on the voting Campaign open to the public which was launched through the official website of the Arab Fashion Week receiving more than 7 million votes.
The Arab World is the new attraction of fashion, and The Arab Fashion Week is the only official fashion week in Dubai scheduled on the International Calendar of Fashion events.
The Arab world is composed of the 22 countries in and around North Africa, the Horn of Africa and the Middle East. The total superficial area that covers the Arabic countries is 13,333,296 km2 or 5,148,048 sq mi, 3 times bigger than the area of the European Union, with 356,785,231 inhabitants.
The future vision of the Arab World: QATAR will be hosting the FIFA WORLD CUP 2022 and DUBAI the famous contemporary metropolitan housing the tallest skyscraper in the world, and proudly will be the first city in the Middle East to host the WORLD EXPO 2020. Egypt, Tunisia, and Morocco are historically renown countries for fabric production; Lebanon and Jordan for producing a high-end final product.
The economic potential of the Arab world focuses for many years on the consumption of luxury goods, developing a high level in many market sectors including technology, construction, engineering and urban planning.
According to Fortune, the Muslim market spends into fashion is set to balloon up to $484 billion by 2019 and Arab countries are the most contributors in this economy.