Arab Fashion Council and Meraas sign a Strategic Partnership Agreement

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The fifth edition of Arab Fashion Week to be held at City Walk in Dubai

The Arab Fashion Council (AFC), the world’s largest not-for-profit fashion organization with a vision to establish a fashion ecosystem in the Arab world, has officially entered into a long-term partnership with Meraas, a leading Dubai-based holding company, in order to continue promoting Dubai as a global style destination.

Under the new partnership, the Arab Fashion Council will once again host its bi-annual Arab Fashion Week (AFW) which will be held this season and for the first time at City Walk, a city within a city, developed by Meraas that seamlessly combines living, shopping, entertainment, hospitality and wellness options within one unique destination. The destination is home to over 300 local and global brands comprising luxury, contemporary, high street fashion brands, F&B, jewellery and watches, leisure and entertainment and much more. The five-day event will take place from 15-19 November and is expected to attract a huge number of visitors and participants including industry VIP and celebrity guests flying in from all over the world for the occasion. With over 25 regional and international designers showcasing their latest creations every season, Arab Fashion Week is the first and only platform in the world dedicated to promoting Pre-collections and Ready-Couture.

“We are thrilled to host the fifth edition of Arab Fashion Week in partnership with Meraas as it presents an exciting opportunity to unite the Dubai fashion community. While Arab Fashion Week is an industry-focused event, we want everyone to feel that they are part of it, and together with Meraas, we hope to create another hugely successful event,” said Jacob Abrian, CEO of Arab Fashion Council.

Arab Fashion Week 2017

Read the original article on Meraas by clicking  here.

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