Lee debuted at Australian Fashion Week in 2009 after graduating from Sydney Institute of Technology the year prior. Lee was the first designer to stage a runway presentation at the Sydney Opera House in 2010. The morning presentation captured the optimism and youthful spirit of the Australian brand and was followed with international acclaim and commercial support from retailers in Australia and abroad.
Tim Blanks — Style.com “there’s the Week, and then there’s Dion Lee …”
The focus shifted to the international market in February 2012 with a move to the London Fashion Week schedule. Presentations in London were met with a phenomenally positive response extending the brands exposure and distribution.In September 2012, Lee showed at London Fashion Week for the second time, elevating the brand with a breakthrough runway presentation and in February 2013, Lee participated in the International Woolmark Prize as the Australian Finalist, also presented at London Fashion Week.
Maya Singer – Style.com
“Lee is incontrovertibly the leading light of
fashion Down Under, and as his new collection confirms, he is certainly ready for a larger stage.”
The brand has continued to receive support from industry titles including UK Vogue, UK Harpers Bazaar, Dazed and Confused, Elle US and Marie Claire US. In April 2013, American Vogue profiled the brand in a feature titled ‘From A Land Down Under’.
Earlier this year Dion Lee announced a partnership with Australian retail chain, Cue Clothing Company, acquiring a shareholding of Dion Lee business. Both parties see the partnership as an opportunity to develop the domestic retail business and accelerate the brands domestic and international growth.
This September, the brand will debut at New York Fashion Week, showing Spring Summer 2014. New York will become a secondary base for the brand and the home of its seasonal runway presentations.
– See more at: http://www.mbfashionweek.com/designers/dion_lee#sthash.MLpRMQDT.dpuf