Born in Korea, EUDON CHOI initially trained as a menswear designer in Seoul, acquiring an in-depth knowledge of tailoring techniques and a great eye for detail. After 4 years of experience in menswear, he moved to London to attend the Royal College of Art’s MA in womenswear.

Eudon was hired as a senior designer at All Saints a year before graduation and his RCA graduate collection was sold at London’s Dover Street Market. In 2008 he became a senior designer at Twenty8Twelve before leaving in 2009 to launch his eponymous label.

Eudon’s experience in menswear and womenswear enables him to merge the best of both worlds, using sartorial techniques and masculine cuts to shape the female form. His inspiration comes from intensive research into historical photography and sourcing vintage garments, focusing particularly on menswear detailing. He extracts the essence and aesthetic beauty he uncovers and reworks it. As a result the EUDON CHOI look is understated yet modern and meticulously constructed.

In 2010, Eudon was selected as one of Vauxhall Fashion Scout’s Ones to Watch. In September 2010 he received both the VFS Merit Award – which enabled him to stage his first solo catwalk show off schedule at London Fashion Week – and the BFC/Elle Talent Launch Pad, a support program co-ordinated by Elle and the British Fashion Council.

In September 2011 Eudon was invited by Anna Wintour and Franca Sozzani to present his S/S 2012 collection at Milan Fashion Week in honour of THE VOGUE FASHION FUND and his success has continued, having been awarded with the Samsung Fashion and Design Fund and the LYCRA® Style Emerging Talent Award at the WGSN Global Fashion Awards in New York.

EUDON CHOI has an international appeal having been stocked in some of the world’s most prestigious stores including Selfridges & Co(London), Browns Focus (London), Luisa Via Roma (Italy), Harvey Nichols (Hong Kong) and 10 Corso Como(Korea). His clothes have also appeared on the pages of Elle, Harper’s Bazaar, Stylist, Marie Claire and Vogue.

Eudon lives and works in London.