Ilse Jara was born in Asunción, Paraguay in 1990. She studied Fashion Design at Universidad Americana of Asunción. In 2010, Ilse obtained a Masters in Fashion Design & Production Management at the Istituto Marangoni in Milan. She founded her eponymous brand in 2010 and has since shown her collections, twice yearly at all the main fashion events in Paraguay. Ilse is interested in exploring the possibility of merging technological innovations and a modern aesthetic with natural materials and traditional techniques. For Ilse, sustainability also matters in terms of how a given piece stands the test of time. She believes that achieving a BALANCE between forward-looking technology and materials that are at peace with nature is a key to achieving sustainability.