Ready Couture Congress

Ready Couture Congress x AFC
Saturday 24 November 2018 at Citywalk I

11:00 am - 1:00 pm
The event is exclusively by invitation Contacts: press@arabfashioncouncil.com  

The 3nd Ready Couture Congress for defining the regulations of the READY-COUTURE set by the ARAB FASHION COUNCIL & Fashion Industry key players.


  1. RC Definition: positioning between HC and RTW
  2. Market Analysis, customer profiling (what is the market potential for this sector and who is the customer).
  3. RC Qualification, Regulatory Standards and Monitoring (incl manufacturing and sustainability).
  4. Market Positioning, retail and distribution models (atelier/ wholesale/ e-commerce)
  5. Marketing & Promotion, the global platform incl recruitment of Members. (incl. guidelines and fees).
  6. Ready Couture Information Transmission through Media.
  7. AFC- Education of RC through design colleges, mentorship programmes