BACKGROUND: Born in Edinburgh, Holly studied at Edinburgh College of Art and The Royal College of Art .

DESIGN SIGNATURES: “Graphic print, luxurious materials and hot accessories.”

IDEAL CLIENT: “Anyone who knows what they like and likes what I do.”

TRADEMARK PIECE: “A digitally printed, full-length monochrome dress in silk jersey. It sums up my ethos of things that are easy to wear yet luxurious, incorporating my favourite colour combination of black and white, with a feel of contemporary elegance which you can take anywhere.”

THE COLLECTION: “This season looks to NY ladies in their soft focus heyday, dancing to Fox and picking up a late night Chinese takeaway to satisfy their disco appetites. The focus is on an elegant yet sexy silhouette with the emphasis on multimedia summer surfaces.”

FAVOURITE COLLECTION TO DATE: “I’ll always have a soft spot for SS10 as it really launched my label and I began to evolve my signature style to the full. It was also the first time I ever used print in my work, a technique which has now become integral to my ethos and aesthetic. I loved designing and making that collection and it still gives me a buzz to look back at it.”

WHO EMBODIES THE SPIRIT OF YOUR BRAND? “Individual ladies who love colour and pattern and aren’t afraid to show it; they approach life with a spirit of style and fun. Eccentric songstress, Noosha Fox is my muse for this season.”

Holly Fulton won the Swarovski Emerging Talent Award for Accessories at the British Fashion Awards 2009.

BFC/ELLE Talent Launch Pad winnner (2010)