NAUTICA: THE EVOLUTION OF A TIMELESS CLASSIC
What began as a collection of outerwear almost thirty years ago has become a leading global lifestyle brand representing the finest in men’s, women’s and kid’s apparel and accessories, as well as a complete home collection. Over the past three decades, Nautica has become one of the most important and most recognized brands throughout the world. Part of VF Corporation since 2003, a leader in branded quality apparel, Nautica is more relevant than ever to today’s consumer with refined casual classics that are inspired and energized by the water.
Nautica set sail in 1983 when founder, David Chu, created six styles of outerwear intended to seamlessly fuse fashion and function. Named for the Latin word “Nauticus” for ship, the Nautica logo became a spinnaker, a timeless symbol of adventure and exploration. Today, the world of Nautica represents both a rediscovery and a reinterpretation of what Americans have always wanted to wear.
By 1985, a full men’s sportswear collection was available and only a few short years later, Nautica began its expansion into the international market by setting off on its journey in North America, first launching in Canada followed shortly thereafter in Panama and Mexico. Today, Nautica is available in 50 countries with over 175 Nautica branded stores worldwide. Nautica continues to focus on international development in territories like the Middle East, India, Australia and the Far East, especially in China.
The steady growth of the brand through its early years prompted the launch of additional brand extensions including Nautica Competition in 1996, Nautica Home in 1998, Nautica Jeans Co. in 1999 and Nautica Women’s Sportswear in 2006. From eyewear to swimwear, home to watches, today Nautica has 58 licensed categories that reflect the brand’s commitment to quality, integrity and service.
In conjunction with its 25th anniversary in 2008, the Nautica brand launched ecommerce on its Nautica.com site offering the full collection of men’s, women’s and kid’s apparel and accessories as well as the home collection. The Nautica presence on the web has expanded into Nautica360, its interactive blog, O2O campaign, and social networking sites, Facebook, Twitter, YouTube, Pinterest and Flickr.
As water is the foundation and inspiration of the Nautica brand, in 2009, Nautica became the largest corporate sponsor of Oceana, a global ocean conservation organization, and vowed to support its mission to protect the world’s oceans. In 2012, Nautica launched its Give Change to Make Change campaign with charity: water, a non-profit organization that contributes 100% of public donations to fund clean water projects in developing nations.
Nautica is the title sponsor of two nationally recognized triathlons, the Nautica Malibu Triathlon and the Nautica South Beach Triathlon. Nautica has had a long history of sponsoring triathlons and they are the perfect fit for the Nautica consumer who leads an active and energetic lifestyle.
Vice President Design & Creative, Nautica Brands
Chris Cox is Vice President Design & Creative, Nautica Brands, for Nautica®, a wholly owned subsidiary of VF Corporation, the world’s largest apparel maker. Mr. Cox, who has over seventeen years of experience in the apparel industry, joined the company in February 2008 and is responsible for overseeing the design and development for all Nautica Sportswear, including Wholesale, Retail and International, ensuring a single, powerful Nautica design aesthetic. He will also be responsible for the creative direction of the brand, in addition to working closely with licensing partners on all licensed product categories.
Prior to joining Nautica®, Mr. Cox was the Creative Director, Senior Vice President Design at Victorinox Swiss Army, where he spearheaded the creative direction for Men’s and Women’s apparel, leather goods and cold weather goods. Before Victorinox, he spent 11 years at Tommy Hilfiger USA, starting as Head Designer, Men’s Sportswear, Woven Products and working his way up to Senior Vice President, Men’s Design. During his time there, Mr. Cox was instrumental in building the Men’s Sportswear and Men’s Denim Divisions through strong product development and team building. Early in his career, Mr. Cox was the Head Designer, Men’s Woven Products at Graj and Gustavsen’s Array project and a designer at Banana Republic.
Mr. Cox has his BFA degree from Parson’s School of Design. He resides in New Jersey with his wife, two sons and daughter. He is an avid waterman, skier, mountain biker, tennis and soccer player.
TEXT IS TAKEN FROM THE MB FASHION WEEK WEBSITE
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