Pamella’s love for fashion, art and business has been consistent throughout her work. After completing her business management degree, she began her career in marketing and public relations and a few years later, moved to Japan where she quickly put her passion for art and business to work when she was chosen to direct all public relations efforts for the prestigious National Art Show of the College Women’s Association of Japan. Upon returning to the U.S., she continued to build and manage investments, exploring new opportunities in both business and the arts, melding the two whenever possible.
Pamella’s career exploded when she debuted her first collection at New York Fashion Week, applying her passion for art and commerce to the successful launch of her own fashion business. Now in the company’s 11th year in business, Pamella continues to be the lead creative force behind the label, while also overseeing the business side of the operation. She plays a major role in every facet of the business, from choosing every silhouette, shape, fabric, and color, to directing sales, hiring staff, and managing all public relations and marketing efforts. “I make it a point to travel to as many points of distribution as possible to meet my customers…I wear these clothes and can relate to what my customers want from their wardrobes…This is valuable information that I truly channel into the design process.”
In addition to designing the collection and serving as president of the brand, Pamella dedicates herself to many philanthropic causes, including serving as Secretary of the Board of Trustees at the Whitney Museum of American Art.
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