The ARAB FASHION WEEK (AFW) offers a great sponsorship opportunity in the luxury sector based on a unique marketing initiatives.
Sponsorship gate for the 4th edition Resort 2018, hosted in Dubai from 16-20 May 2017 is now open;
For inquiries get in touch with us at firstname.lastname@example.org
or call our Sponsorship department at +971 43 13 29 47
ARAB FASHION WEEK (AFW)
It is the world’s only platform that pioneers the concept of Ready-Couture. After its success, the AFW paves its way to celebrate Dubai as the capital for Pre-Collections. As Paris is the Haute Couture capital of the world, Dubai aims to be the capital of the Ready-Couture as well a perfect destination for Pre-Collections happenings.
Our concept is to offer a single 5 days event that gathers buyers, UHNW clients, and press from around the world, likewise, a key-in-hand opportunity to organize a Pre-Collection or Ready-Couture fashion show creating impactful events and photo content for the brands.
AFW is hosted at THE MEYDAN HOTEL & GRANDSTAND that is the World’s longest building on Earth (1.6km), a 5 Stars Hotel and Dubai exclusive icon for the world’s richest horse race (Dubai World Cup) with the capacity to host over 60,000 persons.
Meydan is the visionary concept of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice-President, Prime Minister and Ruler of Dubai. The project is the culmination of his vision to create an integrated city that is sustainable, environmentally responsible and one that positions Dubai at the center of the competitive global business stage.
Arab Fashion Week attracts a growing regional and international audience of educated, affluent creative professionals and passionate early adopters in the 35 to 55 years old age range who are key influencers in fashion, design, technology and retail industries that aim to maintain their prestigious socio-financial class.
BIG DATA AND ANALYTICS DRIVES RELATIONSHIPS WITH NEW AND EXISTING CLIENTS
“Big data and advanced analytics are on the cusp of transforming the luxury industry, with new ways to engage with new clients, manage client relationships and manage risks,” according to Deloitte’s. Also changing the game in the luxury sector industry is the “re-wired investor,” (UHNI Client) which includes a new generation of investors encompassing both Gen X and Gen Y, as well as baby boomers who have been influenced by their younger peers.
What’s different about the re-wired investor (Client) is the way they expect to interact with advisors. Instead of being treated as just one member of a given market segment, the re-wired investor demands being treated as a unique individual. Enter Big Data and analytics, critical for achieving this level of personalisation.
OVER 16,000 VIP GUESTS ATTENDED THE 5 DAYS FASHION EVENT.
In the previous seasons, each day has witnessed a full house of UHNW clients attending the shows. A mixture of UAE residents and foreign guests who flew in specifically to attend the shows from all over the world. The venue was filled with over 500 guests for each of the shows, every 30 minutes.
PRESS & EXPOSURE
AFW through the previous 3 seasons has witnessed a great success by attracting both local media from the MENA area as well international press from around the world. The overall reach of the AFW in 2016 has reached 1.6 Billion impressions that worth over 30,000,000 USD of PR Value.