The ARAB FASHION WEEK (AFW) offers a great sponsorship opportunity in the luxury sector based on unique marketing initiatives.

The sponsorship gate for the 5th & 6th edition of the Arab Fashion Week, hosted in Dubai from 15-19th of November 2017 at the City Walk, is now open to companies and brands based in UAE and Abroad.

For inquiries get in touch with us at marketing@arabfashioncouncil.com
or call our Sponsorship department at Tel: +971-4-382 7828


ARAB FASHION WEEK (AFW)

It is the world’s only platform that pioneers the concept of Ready-Couture. After its success, the AFW paves its way to celebrate Dubai as the capital for Pre-Collections. As Paris is the Haute Couture capital of the world, Dubai aims to be the capital of the Ready-Couture as well a perfect destination for Pre-Collections happenings.

Our concept is to offer a single 5 days event that gathers buyers, UHNW clients, and press from around the world, likewise, a key-in-hand opportunity to organize a Pre-Collection or Ready-Couture fashion show creating impactful events and photo content for the brands. 

18 September, Dubai, UAE:  The Arab Fashion Council (AFC), the world’s largest not-for-profit fashion organization with a vision to establish a fashion ecosystem in the Arab world, has officially entered into a long-term partnership with Meraas, a leading Dubai-based holding company,  in order to continue promoting Dubai as a global style destination.

VENUE

Under the new partnership, the Arab Fashion Council will once again host its bi-annual Arab Fashion Week (AFW) which will be held this season and for the first time at City Walk, a city within a city, developed by Meraas that seamlessly combines living, shopping, entertainment, hospitality and wellness options within one unique destination. The destination is home to over 300 local and global brands comprising luxury, contemporary, high street fashion brands, F&B, jewellery and watches, leisure and entertainment and much more. The five-day event will take place from 15-19 November and is expected to attract a huge number of visitors and participants including industry VIP and celebrity guests flying in from all over the world for the occasion.  With over 25 regional and international designers showcasing their latest creations every season, Arab Fashion Week is the first and only platform in the world dedicated to promoting Pre-collections and Ready-Couture.

STRENGTH

Arab Fashion Week attracts a growing regional and international audience of educated, affluent creative professionals and passionate early adopters in the 35 to 55 years old age range who are key influencers in fashion, design, technology and retail industries that aim to maintain their prestigious socio-financial class.

BIG DATA AND ANALYTICS DRIVES RELATIONSHIPS WITH NEW AND EXISTING CLIENTS

“Big data and advanced analytics are on the cusp of transforming the luxury industry, with new ways to engage with new clients, manage client relationships and manage risks,” according to Deloitte’s. Also changing the game in the luxury sector industry is the “re-wired investor,” (UHNI Client) which includes a new generation of investors encompassing both Gen X and Gen Y, as well as baby boomers who have been influenced by their younger peers.

What’s different about the re-wired investor (Client) is the way they expect to interact with advisors. Instead of being treated as just one member of a given market segment, the re-wired investor demands being treated as a unique individual. Enter Big Data and analytics, critical for achieving this level of personalization.

OVER 16,000 VIP GUESTS ATTENDED THE 5 DAYS FASHION EVENT.

In the previous seasons, each day has witnessed a full house of UHNW clients attending the shows. A mixture of UAE residents and foreign guests who flew in specifically to attend the shows from all over the world. The venue was filled with over 500 guests for each of the shows, every 30 minutes.

PRESS & EXPOSURE

AFW through the previous 3 seasons has witnessed a great success by attracting both local media from the MENA area as well international press from around the world. The overall reach of the AFW in 2016 has reached 1.6 Billion impressions that worth over 30,000,000 USD of PR Value.