The designer’s second line, plenty by Tracy Reese, was introduced in 1998. Plenty embodies the modern bohemian spirit, offering a distinctive combination of joyful color palettes, one of a kind prints, and playful details. With this collection, Reese creates versatile everyday essentials with effortlessly sexy styling.
In the spring of 2006, Reese opened her first flagship boutique located at 641 Hudson Street in Manhattan’s Meatpacking District. A gorgeous 2,200 square-foot space as colorful and feminine as her designs, the shop offers the full Tracy Reese experience including her apparel lines, accessories and home goods. In early 2011, Reese opened a second store in Tokyo, Japan at the famed Omotesando Hills shopping center.
A member of the Council of Fashion Designers of America (CFDA) since 2000, Reese has served as a member of its Board of Directors since 2007. She is also a key player in selecting recipients to receive grants from the CFDA’s AIDSFund initiatives.
For more than a decade, the Tracy Reese name has become synonymous with flirty dresses and print driven heirloom fare that women across the globe can’t get enough of. Reese’s eye for detail and extensive knowledge of color, art-inspired prints, fabric and form continue to be evident each season as she consistently reveals timeless, wearable looks that evoke sophistication and elegance. Reese’s approach is deliberate, combining modern craftsmanship with vintage flair, creating a look that is clearly her own.
A mainstay in the American fashion industry, Reese stays true to her strong design philosophy and specific point of view. Over the years, the Tracy Reese and plenty by Tracy Reese aesthetic has expanded into several brand categories, including footwear, handbags, belts, home and candles.
Throughout her career, Reese has collaborated with top brands including Sally Hansen, Hue, Keds, BHLDN, Maybelline and Clinique. Most recently, Reese has expanded to lifestyle partnerships including designing the aprons for friend and chef Marcus Samuelsson’s Harlem restaurant, Red Rooster, as well as designing an exclusive picnic basket with Clos du Bois wine.
A consistent fashion favorite among industry insiders, Reese crafts finely detailed looks that make a statement and are easy to wear, garnering the attention of the nation’s top media and celebrities. First Lady Michelle Obama is a fan of Tracy’s and is repeatedly spotted in her designs. Reese has also become a favorite seen on Beyonce, Taylor Swift, Alicia Keys, Carrie Underwood, Dianna Agron, Emma Roberts, Leighton Meester, Vanessa Hudgens, Katy Perry, Tina Fey, Julia Stiles and Kim Kardashian.
Tracy Reese and plenty by Tracy Reese are sold nationwide in top department stores and specialty boutiques including Barneys, Bergdorf Goodman, Neiman Marcus, Nordstrom, Anthropologie and Scoop as well as retailers throughout Europe and Asia.
– See more at: http://www.mbfashionweek.com/designers/tracy_reese#sthash.BaytHwfb.dpuf