The Arab Fashion Week (AFW), is founded in 2015 by Jacob Abrian, the Founder and CEO of the Arab Fashion Council, is a biannual fashion event endorsed by the Arab Fashion Council, AFW is hosted in Dubai in partnership with Meraas.
Considering the COVID19 status and precautionary measures the local authorities have implemented recently to avoid crowd gathering and for the safety of our members, partners and the fashion community, the AFC has come into a major decision to revolutionise the format and business of the fashion week. Hence, the Arab Fashion Council is glad to announce that from 24 June – 26 June 2020 the Arab Fashion Week goes online, a new virtual experience enabling everyone to watch the shows live on Tiktok broadcasting to over 300 million people, where buyers can order the collection through a 360 degrees online showroom, and clients can buy their favourite looks, in see-now; buy-now format through designated luxury online stores.
The Arab Fashion Week (AFW) is a biannual event, endorsed by the ARAB FASHION COUNCIL (AFC) the world’s largest non-profit fashion organisation that represents the 22 Arab countries members of the Arab League as an extraterritorial international authority.
Since its first edition, the AFW has been recognised as one of the world’s highest-profile designers showcase alongside to the other four big fashion weeks held in New York (NYFW), London (LFW), Milan (MFW) & Paris (PFW) being officially on the international calendar. In addition, AFW is the only official fashion week in the world for promoting the Ready-Couture and Pre-Collections which defines the international industry scene of luxury fashion in Dubai and the Arab World.
In today’s world, the same 10k euro dress is being sold in 100 plus point of sales around the world. However, the luxury client is looking for more privacy and exclusivity at that price point. In 2017, he or she also looks for more social responsibility and care for the ecology.
Accordingly, Ready-Couture is the answer to all these concerns by diminishing ‘à-la-chaine production’ and re-establishing a more privileged designer/ client relationship that has been lost with Ready-to-Wear.
It is also the economic model that fits the Middle Eastern and Asian markets, knowing that the designers of those regions create custom garments for their clients in need of adjustments or personalization, as opposed to mass production due to traditions and personal preferences.
While the Pre-Collection presentations are scattered around the world, it becomes tough for buyers and press to follow; however, Pre-Collections are the fastest rising RTW seasons and the most successful in stores. “I had no concept that these additional lines would come to represent such an important part of my budget,” Bridget Cosgrove, Fashion Director of Boutique1, says.
Consequently, AFW decided to open their impressive infrastructure to brands wishing to increase their pre-collection visibility by hosting them in a truly exotic travel destination that is Dubai. (just as Chanel and Public School recently did).
The AFW will provide the perfect infrastructure for hosting the show, buyers, and press.
AFW is the world’s only platform that pioneers the concept of Ready-Couture. After its success, the AFW paves its way to celebrate Dubai as the capital for Pre-Collections.
As Paris Fashion Week is the Haute Couture powerhouse, the Arab Fashion Week aims to be the benchmark of the Ready-Couture as well a perfect destination for Pre-Collections happenings.
Our concept is to offer a single 5 days event that gathers buyers, UNHI clients, and press from around the world, likewise, a key-in-hand opportunity to organize a Pre-Collection or Ready-Couture fashion show creating impactful events and photo content for the brands.
On the 23rd of Apr 2015, H.E. Cav. Mario Boselli, the Honorary President of the Camera Italiana Della Moda (National Chamber of Italian Fashion) that organizes Milan Fashion Week, and the Arab Fashion Council. Mario Boselli stated during the announcement press conference ”Arab Fashion Week is the new landmark of the Fashion Industry and to be on the Calendar alongside to New York, London, Milan & Paris”.
The first edition of the Arab Fashion Week (AFW) was held in Dubai from 31 October till 2 November 2015; while, the second edition was held in Dubai from 16-19 March 2016 & the third edition from 6-10 October 2016. The fourth edition was held from 16-20 May 2017 at The Meydan, Dubai. In partnership with Meraas, the 5th edition of the Arab Fashion Week was held in City Walk from 15-19 November. In April 2018 AFC organized the first-ever fashion week in the kingdom of Saudi Arabia with the support of the General Entertainment Authority in Riyadh from 10-14 April, 6th edition of the Arab Fashion Week was hosted in Dubai from 18-21 May 2018 at the Queen Elizabeth II cruise to become the first floating fashion week, the 7th edition of the Arab Fashion Week was hosted in Dubai from 21-28 November 2018 at both Citywalk and Dubai Design District, the 8th edition for the first time at the AFC Head Quarters 1422, from 24-29 April 2019 and the 9th edition from 9-14 Oct 2019.
Arab Fashion Week is now considered one of the world’s five most important fashion weeks in the world, as featured in Vogue Italy and other important press.
The Arab Fashion Week, Dubai admits to its platform not only local Arab designers but also international brands from all over the world. The selection of designers is not based on nationality but on the many different factories that determine the brand’s qualification.
To apply as a designer, please click here.