The U.S. inspired brand AMERICAN RAG is set to present at Arabic Fashion Week this season. It’s a mainstay of California, and since its inception in 1984; AMERICAN RAG brand has become a staple in exclusive fashion and ready-to-wear. Their Middle East flagship stores include Fashion Avenue, the Dubai Mall, Mall of the Emirates, and The Galleria Al Maryah Island, Abu Dhabi. As a brand they strive to challenge regular concepts of fashion by making available, the trendiest of this season’s fashion. Their 90’s inspired styles are just a select few items their customers love.


They feature over 200 brands for both Men and Women, and boasts having the Middle East’s largest Denim bar. The in-store experience the bring to people come in the form of technological advances; making shopping a memorable experience. Aside from clothing; American Rag e carries designer sneakers. Their brand lineup includes Drole de Monsieur, Fiorucci, Domrebol, By Dylin, daily Paper, Karl Kani. The Giving Movement, and so much more. What American Rag has in store for Arab Fashion Week is even more exciting.

Ready-to-wear is fully enterprising with American Rag. Note the tribute to the 90’s with draw string cargo pants, creatively cut strapless top, and matching jacket. Biker shorts sets covered in sheer darling lace is edgy yet feminine. More cropped silhouettes can be seen and styled together with wide leg high-water pants. Long utility style shirts styled beautiful over a two-piece short set is freshly invigorating. On the note of fresh; American Rag most certainly represented their eclectic and fierce denim looks. Distressed high-waist denim with its quirky closure detail is too good to resist this Fall.   

The essence of the Fall-Winter 2022/23 collection embraces youth culture. The manipulation of tank hemlines, and sleeve cuffs give certain looks a bit of ‘sassy’ appeal. For example; the blue vintage style dress, with shoulder pads, and vertically layered flap detail is 80’s, but with a twist. Prints are also featured, with a purple-white swirl effects on pants. One detail to note is how smooth the leather-textured cream two-piece shorts set is. When combined with one of the many light button down shirts styles in the collection; it makes a great transitional outfit. Again, clothing that is easy to elevate in formality is essential for fashion of now. American Rag appeals to the masses in the way each item dances on that fine line between casual and formal wear. Ultimately, American Rag has something for everyone; the classic vintage fashionista, or the youthful hip-culture of today. 


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