Specialty fashion and new-wave innovation come together under one immersive roof to redefine the shopping experience and give the Middle East’s retail profile a competitive status in the global arena. A mainstay of California Cool since 1984, the American Rag Cie brand has become an institute of fashion & culture, and a home for exclusive collections coveted by consumers around the world. The US multi-brand retailer has found roots in the Middle East with a flagship store in Fashion Avenue, The Dubai Mall, Mall of the Emirates & The Galleria Al Maryah Island, Abu Dhabi.
American Rag Cie promises to challenge pre-ordained concepts of fashion by delivering a vast variety of the hottest fashions from across the world. Carrying collections for men, women, and home across 200 brands and host to the Middle East’s largest denim bar, customers will be able to find specialty fashion from a mix that includes Drole de Monsieur, Fiorucci, Domrebel, By Dyln, Daily Paper, Karl Kani, The Giving Movement and many more. There is also a large selection of limited-edition sneakers for anyone looking for total exclusivity.
Our Flagship store in The Dubai Mall the introduction of cutting-edge technology and AI will become American Rag Cie’s new signature offering to consumers.
The store goes beyond retail to deliver a lifestyle experience. On first approach, shoppers can engage with the 24 m2 interactive digital screen that wraps the store front and gives the term ‘window shopping’ a brand-new life force. Step further into the concept store and you can expect not just great music, but live sets from the instore DJ booth that sits beneath a 35m2 cinema screen backdrop playing everything from fashion shows to cult cinema. After exploring the floor, you’ll find yourself in the fitting rooms with ACTi Mirrors – mirrors fitted with the technology to check apparel availability, place orders through the ecommerce website and cameras to take QR coded selfies as a souvenir from the American Rag Cie experience.
American Rag Cie is located on 2nd Floor, Fashion Avenue, Dubai Mall.
2nd Floor, Mall of the Emirates
1st Floor, The Galleria Al Maryah Island, Abu Dhabi