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ANOMALOUS X MINI COOPER

Special thanks to Mini Cooper and AGMC for their support to Anomalous Fashion Show for Spring Summer 2022. 

Anomalous1

 

ABOUT THE CREATIVE DIRECTOR

Rabih Rowell is one of the youngest creative directors/ stylists in the Arab region.  

Born and raised in Lebanon, Rabih moved to Dubai in 2018, and the age of 18, after studying one year of medicine in Beirut, and later on launched his own clothing line, late 2019, called “Anomalous” which is derived from “Anomalous Monism”, which is a theory that describes dualism in the philosophy of mind – the state of being divided, with a vision of unifying day wear and night wear, men’s and women’s, wearable and unwearable, which made his brand name apparent in his designs, with the duality and versatility present in every piece. 

On the other hand, Rabih has directed fashion films, music videos and global campaigns, his latest is “So Scandal” for Jean Paul GAULTIER, alongside his muse, Layla Kardan. 

At the age of 21, Rowell is already in the center of the fashion industry, and made an image and a name for himself, which gave him exposure and recognition with local and international press. 

His confidence, enthusiasm, PR skills and vision made him stand out in the creative industry. 

 

ABOUT THE BRAND

Anomalous Fashion designs unisex contemporary clothing for Gen Z and Millennials.
Our designs verge between the structured and unstructured, wearable and the unwearable, infusing elements of urban-wear, utility-wear, and trash-wear. Our fabrics range from cotton and jeans to spandex and reflective.
We don’t like rules and we don’t follow them.

The name Anomalous, derived from Anomalous Monism, is a theory that describes dualism in the philosophy of mind – the state of being divided. This notion is apparent in our designs, and that these dualities exist in every piece.

Anomalous is not only a brand but a collective community of people who are passionate about using their stories and talents to create unique pieces that speak to any race, gender, ethnicity, or religion.

They are the ones who dare to think outside the box, the ones who go against the grain, challenge expectations, and dare to be different and exceptional. Those of poetic yet rebellious discourse. It brings out what people want; or more like what people have always wanted.

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