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GET INVOLVED - REVIEW DAY ONE HIGHLIGHTS AND DISCOVER WHAT’S HAPPENING AT ARAB FASHION WEEK DAY TWO​

Welcome to day two of Arab Fashion Week presented by Dubai Design District, supported by Microsoft and Facebook. Discover the highlights of day one, the designers showcasing today and download the full schedule below.

Dubai, 29 June 2021

The first day of the Arab Fashion Week – Men’s coordinated by the Arab Fashion Council and presented by the Dubai Design District has kicked off yesterday on schedule showcasing on its first day 5 regional and international designers who have premiered their fashion films for Spring-Summer 2022. 

AMATO COUTURE

AMATO COUTURE OPENED THE ARAB FASHION WEEK-MEN’S FOR SPRING/SUMMER 2022 WITH A FULL BLACK AND WHITE FASHION FILM TO CELEBRATE HIS COLLECTION TITLED GENESIS. 

AMATO empowers lingering emotions through his fashion film Genesis, with Asim Riaz stars as the first-ever male Bollywood star to open Arab Fashion Week.

“Black is coming to light” said Furne One, Amato’s Creative Director of Amato. “This film is about a new beginning, changing the norms and challenging the future,” he added. “I believe that designers are born not just to adapt but to create. Amato’s GENESIS is a canvass of hope, waiting for the sun to shine and the colours of nature to touch life. It is not just about the collection but the intense feelings that heralds with it – because the collection changes but the emotion lingers.” 

I am extremely happy and blessed to be working with fashion legend Furne One and celebrity producer Josh Yugen for this monumental project in my career,” said Asim Riyaz 

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VALETTE STUDIO

FEATURED ON THE ARAB FASHION WEEK CALENDAR AS PART OF THE COLLABORATION BETWEEN THE ARAB FASHION COUNCIL AND THE FÉDÉRATION DE LA HAUTE COUTURE ET DE LA MODE.

Pierre-François Valette launched his brand VALETTE STUDIO in Paris in 2020, after training at the Ecole de la Chambre Syndicale de la Couture Parisienne, the Isabel Marant studio and undergoing specific training at the Maison Saint Laurent. Focusing on couture work, creative approach and tailored savoir-faire, this high vocational training, combined with a particular appetite for storytelling and for the arts and stage, is the foundation of the brand’s identity.  

Pierre-François Valette integrates in each of his collections a particular attachment to research of volume and construction with an attention to the sustainable dimension of the materials used. 

For summer 2022, the VALETTE STUDIO man, slightly inspired by Albert Camus writings, takes on the look of a romantic adventurer coming from North Africa whose wanderings led him to manufacture many of the pieces of his wardrobe by himself, as a tribute to couture and handcraft. 

Cotton veils with homemade stripes, oversized tailored trousers, fluid summer knitwear, shorts, parachute capes, add volume to a particularly soft palette inspired by Jean Verame’s Land Art and desert landscape (salmon pink, pistachio green, denim blue, sandy camel, burgundy red, light grey, ecru).  Accessories have an earthy and traditional appeal (satchel bags and card holders in tanned leather, hand-crocheted bags, raffia babouche) and complete the deliberately artisanal and committed dimension of the collection, (semi-traditional hand interlinings, plastron, tailor-made belts, seam pockets).  

Always in a very contemporary perspective, the pieces of the VALETTE STUDIO wardrobe seduce women as much as men. 

VALETTE STUDIO HIGHLIGHT
ZEINA LADKI-BORIS PROVOST-TRANOI

 

COUNCIL TALKS

Zeina Ladki, Founder of FLTRD Concept Store, Fashion Consultant, and Former Head of Buying at Harvey Nichols and Bloomingdales in conversation with Boris Provost, President of TRANOI, Paris Fashion Week have discussed the subject of “Buyers and the importance of tradeshows during Fashion Weeks“. Both Ladki and Provost have affirmed that 2022 retail market is expected to recover to the pre-pandemic era.

 

ZARDOUZ 
The Iranian based label, Zardouz has showcased on the first day of Arab Fashion Week Men’s presenting the imagination collection’s designed and inspired by the effect of waters, the presence and its softness in the mountainous region. The presence of water during spring and summer in this area pulls me towards it more than anything; Because when I go into the water after hours of running, the best of life returns to my soul and body immediately. And I imagine: Life of water, where at first there is a huge Zardouz store at the beginning, Which is surrounded by white nets, clothes and lots of bags that have came out of the of space. The imagination run through me, and it’s so touchable so I picture tithe coexistence of mountains and water has always been and is my greatest source of inspiration, but in this period of life, considering that water is a part of a mountains region, it attracts my attention more than ever, I feel I should be like that, free and fluent so I can go through everything. I observe a sea with a small mountain next to it. I decided to paint my imagination on Hormuz island in southern Iran. In a great sea facing the mountains of different colors. To show the breadth and quality of my imagination.

Arab Fashion Week- Zardouz- June 2021- 11

EGONLAB 

FEATURED ON THE ARAB FASHION WEEK CALENDAR AS PART OF THE COLLABORATION BETWEEN THE ARAB FASHION COUNCIL AND THE FÉDÉRATION DE LA HAUTE COUTURE ET DE LA MODE.

Florentin Glémarec and Kévin Nompeix put their irreverent, inclusive spin on heritage with their EgonLab Dynasty collection for spring, an upbeat lineup that referenced the mood of the moment and a sense of acting together for the common good, they said during a preview. 

Their mix of sporty and tailored silhouettes was peppered with chivalric references — including a hand-painted jute shopper complete with a sword attached. (On an everyday basis, its loop fastenings would serve just as well for carrying home your baguette, Nompeix pointed out.) 

A quilted jacket, a house signature, had a high-shine surface and printed motifs reminiscent of illuminated manuscripts. The medieval imagery was carried over onto one of the standouts in the collection, a jacquard trenchcoat featuring the Archangel Michael, symbolic of breaking negative links between past and present, the designers explained. The fabric had been sourced from a small-scale producer as EgonLab seeks to support artisanal crafts. In the same vein, guipure collars and appliqués, on a wide-shouldered forest green suit and black denim jacket, respectively, were made by hand by a “grandma” in Italy. 

These were juxtaposed with sportswear made from recycled fabrics and hardware from the duo’s collaboration with Sergio Tacchini, now in its third season, and fun jewelry items like rings set with burgundy crystals to be worn on the fingertips like claws. There was also a chain belt adorned with souvenir spoons collected by Glémarec’s grandparents over the years, another nod to heritage that summed up the label’s quirky stance. 

Presented like a runway show, their video nodded to upcoming projects. The pair plan to stage their first real-life catwalk event in January. The final look was a striking tartan corset dress, a one-off piece intended to lay the land for another new venture, the opening of a demi-couture studio planned for next year. 

Arab Fashion Week Men's- EGONLAB- June 2021- 26
Arab Fashion Week- Emergency Room- June 2021- 7 (1)

 

 

EMERGENCY ROOM  
NEVERLAND COLLECTION

The Lebanese label has showcased a fashion film titled “Neverland” which compared the Lebanon of the 70s and the Lebanon of today which paid tribute to the current situation in Lebanon and the street behavior amid the latest changes. Emergency Room has broken the limit and created a voice of its own that stand with creatives and showcases the fashion industry changes alongside what world is passing through.  

The emotional fashion film has opened on an archived footage of Georgina Rizk being crowned as Miss Universe back in the days when Lebanon used to be dubbed as the Paris of the Middle East to suddenly highlight the current crises and collapse the country is going through. 

Launched by Eric Mathieu Ritter in 2018 in Beirut after a coming-to-senses of  both the urgent and the emergent state of fashion nowadays, EMERGENCY ROOM is a clothing brand with a mind of its own.  

Stemming from the belief that fashion production processes urgently need to change, EMERGENCY ROOM utilizes a sustainable and ethical alternative to clothing creation.  

EMERGENCY ROOM uses unique vintage materials and dead-stock fabrics that are locally sourced to create one-of-a-kind pieces, providing a conscious and authentic ready-to-wear-line.   

All items are produced in different workshops and cooperatives throughout Lebanon, inviting differently skilled artisans to participate in the process, all the while lobbying for grass roots change in the industry, in its own way.  

WHERE TO WATCH TONIGHT’S SHOWS

Check out who is showcasing tonight, click here to view calendar.