BHYPE - RTW SS23
In an outdoor football field, BHYPE’s soccer-inspired lineup emblazoned with the FIFA flags of the world, ushered in the upcoming World Cup festivities. It’s really no wonder, as the celebrity concept brand, which specializes in vintage-street fashion is coveted by mega players like Neymar, Marcelo Vieira and Daniel Alves. Thanks to a rising legion of regional graffiti artists, BMXers and sneakerheads, this new group of high-end shoppers are fueling BHYPE’s path. Track suits, soccer shorts and knee-high socks for men and women ignited the runway with fan-fueled pride, which may have also been due to BHYPE’s growing global vibe.