BLSSD the fashion-centered design practice based in Dubai and Beirut, presented its latest collection titled ‘Code 2.0’. The collection’s design aesthetic is defined by a fusion of designer utility, sportswear edge, bold street style and cool luxe. Utilizing a dynamic ‘code’ graphic visual language, sublime fabric combinations and impactful silhouettes the collection imparts a narrative that is uniquely trend relevant and contemporary but always reflective of the labels distinctive DNA.

Each piece in the BLSSD ‘Code 2.0’ collection offers an intriguing balance of juxtapositions; classic and contemporary, masculine and feminine, strength and softness, structure and fluidity, street and sophistication – but always embodies the labels characteristic sensuality and urban wearability. Resulting in a spirited collection that offers seamless transitions between work and play, elegant and effortless, street and luxe.