Middle Eastern fashion is set to shine in the forthcoming installment of the International Woolmark Prize with the appointment of The Arab Fashion Council (AFC) as an official nominating body for the esteemed prize, and 1422, the world’s first Ready Couture Concept Store coming on board as an official partner.

“We are honored to announce the Arab Fashion Council’s appointment as an official nominating body of the prestigious International Woolmark Prize, aiming to provide the distinguished talented designers from the MENA region the possibility to be nominated for the International Woolmark Prize and entice them to expand their creative savoir-faire by selecting natural fibers such as Merino wool,” said Jacob Adrian, Founder and Chief Executive of The Arab Fashion Council.

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