It’s not just a cool brand; EMERGENCY ROOM is the perfect collection for energetic and bold fashion enthusiasts. Eric Mathieu Ritter launched EMERGENCY ROOM. It’s a clothing line that marches to the beat of a different drum. There was a void to fill in the Fashion industry. Eric understood how important it was to go against the grain and give everyone something new.
EMERGENCY ROOM is a brand that utilizes sustainable methods of garment construction. There is definitely a need for clothing that encourages ethical alternatives to support the more earth-friendly fashion audience. Vintage materials and deadstock fabrics are sourced locally and provided to create authentic ready-to-wear pieces. As a Lebanon-based brand, EMERGENCY ROOM strives to appoint skilled artisans to help make their line consistent with its grassroots. Arab Fashion Week is just the event for Eric Ritter to showcase his eclectic collection.
Eric Ritter is a master of his craft. His Fall/Winter 2022 collection is
urban-chic and trendy. The tapestry and patchwork-inspired designs are upbeat and fresh. The accessories carried that ever-present tassel theme represented throughout Arab Fashion week. The styles that followed were complementary and scantily clad: strapless corsets, bralettes, cropped tops, mini-skirts, and wide-leg trousers. The collection’s color palette had deep undertones, with vibrant pops of white, red, and orange.
Ritter’s ready-to-wear collections’ rustic and metropolitan styles are riveting, with relaxed styling. The floral elements on deconstructed skirts and pant sets helped soften the hard inner-city street looks featured.
Like the full-length dresses and wide-leg mid-waist styles, the longer garments feature African-inspired prints. They come in an assortment of animal prints and geometric patterns. Sweatpants on models were a tribute to authentic urban fashion. The conservative styles adhere to the trends of now and are layered. Chill and retreat is the mindset of the world today. Ritter’s collection is not just fabulous; it speaks of awareness and ‘moving forward’ of fashion.