Poca & poca

POCA & POCA is a fashion brand founded in 2010 by the talented sister and brother duo Karolina and Wiktor Gniewek, in their native country of Poland. Bringing together fresh and creative designs, a passion for style, a love for precious things, unique fabrics and an eye for detail; POCA & POCA brings to life exceptional creations for the charming woman, personifying her original and charismatic sense of style

It all started with a dream, a fairy-tale and believing that all things can come true if you put your heart and soul into it. POCA & POCA illustrates young and innovative designs that are both simple and sophisticated. It’s for the young and creative, the youthful and stylish, the elegant and trendy – for all those who care about being unique and experimenting with their own individual style. From bows to pleats and ruffles, the baby pink stitch, the feminine and sweet – distinctive features which are so playful, they bring a whimsical sensation for all those who wear the creations.

The best way to describe the feeling of wearing POCA & POCA is like “wearing an invisible crown” – there is a sense of enchantment and a magical touch, like the fairy waving her magical wand to dress you for that special occasion.

Office 13 & 14, The Iridium Building,

Umm SuqeimRoad, Al Barsha 1,

P.O.Box 418160, Dubai,

United Arab Emirates


POCA & POCA - rtw SS24

Once again, POCA & POCA showcased a collection that masterfully embodied the essence of feminine confidence and strength. The looks line-up seamlessly combined floral patterns with distinctive wide shoulders, evoking a powerful sense of femininity that was both modern and empowering. 

The collection paraded transparent trousers, wide-leg pants, and airy fabrics that brought new life into the fashion landscape. The colour palette, an elegant mix of pristine whites, soft creams, delicate beiges, subtle pinks, and timeless blacks, was brought to life by the brand’s signature ruffles and flounces. 

The versatility of these looks was a standout feature, effortlessly transitioning from day to night and from casual to formal, making them an ideal choice for the contemporary empowered woman. In essence, POCA & POCA’s collection exuded a blend of elegance and playful luxury, catering to the fashion-forward woman.


Frills, fringe, and feathers were the playful elements that made POCA & POCA’s spring summer “Joy” collection captivating in both spirit and design.  Created by Karolina Gniewek-Lewicka and co-founder Wiktor Gniewek, the Polish-made brand infused the day-five roster with a palpable dose of levity with every ruffle. Largely inspired by 50s and 60s fashion, voluminous dresses, blouses with open backs, jumpsuits, and trousers reflected a contemporary, yet timeless new look for a girl who knows how to have fun.


Their collection is elegant, with full flouncing ruffles and soft color palettes. There’s certainly a very ‘sweet-ladylike’ inspiration behind the POCA & POCA’s design motif. Classic fabric construction in pleats, ruffles, and pearl ornaments make their pieces delightfully unique. It’s a sophisticated take on the ultra-feminine glam that made POCA & POCA iconic. Karolina and Wiktor Gniewek will have a collection show during Arab Fashion Week. Their loyal followers liken wearing their collection to dawning an ‘invisible crown.’  

Karolina and Wiktor are magnanimous duos. The dresses that were featured all have classic 80s party dress silhouettes. Certain features were exaggerated, like the flounced large collars and slant cut silken blouse yolks. Ruffled flounce sleeves on an empire waist dress were also featured in purple leaf embossed fabric. The more modest looks are layered and draped with asymmetrical cut hems. The sturdier fabrics were in black, with textured print details. POCA & POCA has vitality in design. Their pieces are retro but translate well for the younger generations. 

The jumpsuits also sported the classic retro flare. The techniques in construction used for specific dresses were ingenious. The dress in pink, with a gathered waist and pulled seem, is charming. Lots of yolks and gathered details made the collection fun, including the print patterns: Polka-dot, geometric-grid, and feather-inspired tassels. Karoline and Wiktor’s understanding of a woman’s everyday life is evident in this collection. All the styles can be worn from work to play. The color palette is also subtle and easily fits into many formal occasions. Bag accessories that doubled as a belt was a great styling technique. It made all the looks modern. POCA & POCA is sprite and lovely aesthetically. Every style in the collection is remarkably gorgeous in more ways than one.