LAZOSCHMIDL

In swathes of iridescence, lurex and crushed velvet, Lazoschmidl, a special guest label presented by France’s Fédération de la Haute Couture et de la Mode creates yet again something completely fresh and futuristic without borrowing from runway fashion trends of yore. Winner of the Innovation Prize by the Swedish Fashion Council, designer Josef Lazo and Artistic Director Andreas Schmidl use their knitwear and writing backgrounds, respectively, to resonate a sense of fluid individuality and triumph over preconceived notions of dress on the runway and in real life. A youthful spirit permeates, via an ethos inspired by the girl band culture of the early 2000s and the nuanced art of Otto Dix, while flower scan prints feature prominently — a nostalgic remembrance of the dried flowers that adorned the home of Lazo’s grandmother.