TAGUEULE

After unfurling its first collection at Dubai’s d3 in January, Beirut’s Tagueule or Ta Gueule returns this Spring Summer 2023 season with a line-up that imbues the world of high-end leisurewear, tailoring and the world of tactical gear. Amping up its high-end appeal, silky trousers and shirts in monochrome or wanderlust motifs were unfurled on the same runway as vests and cargo pants outfitted with utilitarian pockets and straps. This idea of freedom is also at the heart of the brand emphasized by slogans in Arabic and English — this time with “The New Chaos” emblazoned onto tie dye t-shirts. Just one example of how this rising label penetrates a “woke” generation.