THE GIVING MOVEMENT
THE GIVING MOVEMENT - RTW SS23
The Giving Movement is the Dubai-based sustainable athleisure brand that sends a message on conscious consumerism. Under the philosophy of “small acts multiplied by many can transform the world,” the brand donates $4 per item and $2.7 million in donations. Launched in April 2020, TGM innovates eco-friendly fabrics for its ready-to-wear collections for women, men, and kids – expanding for its bestselling Lounge and Active collections to Formal, Shirting, and more in hues refreshed every season.
An urban palette of grey, black, and white set the tone for last show on the Arab Fashion Week roster. The Giving Moment, the Dubai- LA- KSA brand pioneering ethically made, sustainable athleisure and street wear unleashed a collection mirroring the faces and figures walking the Dubai streets today. Hijabs, silky pajamas, utilitarian track pants and tees crisscrossed with hiking straps, and models clad in work out gear, closed the curtain on one of the most dynamic fashion weeks of all.