The first knitted pieces screen-printed as they were art multiples, decorated with crystals, enriched with precious inserts were created in the Carpi ateliers. Since then, it’s been an unstoppable succession of inventions. New management strategies, today, result in a dynamic and significant growth, both in retail and in the development of distribution agreements and targeted licenses.

Blumarine is the composite result of careful stylistic research communicated through press campaigns developed in collaboration with renowned image makers such as Albert Watson, Helmut Newton, Juergen Teller, Ellen von Unwerth, Craig McDean, Camilla Akrans. Sensuality and romance are salient features of collections in which precious materials and skilled workmanship translate into an idea of luxury that is seductive and personal, pictorial and pleasing, yet never ostentatious. From the ideal dialogue with customers identified by the attitude, not by age, a composite universe is born, combining a proud expression of femininity with the lightness of humor. The voluptuous esthetic translates into a lifestyle and includes, in addition to accessories, beachwear, underwear, bridal and eyewear collections, fragrances and a home collections, developed under license. Miss Blumarine develops the same ideas into babies-wear.