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CATWALK & PRESENTATION TERMS AND CONDITIONS

INFORMATION

ARAB FASHION WEEK (AFW)

The world’s only destination for the Ready-Couture & See-Now; Buy-Now

Next edition: Collections of See-Now; Buy-Now FW20/21 & Ready-Couture SS20 

11-16 March 2020; Dubai, Citywalk

The application deadline is 15th January 2020

Designers having a collection of SS20 or FW20/21 will be able to sell their collection on our affiliated e-commerce platforms and at 1422 Store subject to the store’s and e-commerce approval.

The deadline for submitting your application is on the 15th of January 2020.

THEME

See-Now; Buy-Now FW20/21 & Ready-Couture SS20

CATWALK & PRESENTATION

CATWALK
The catwalk schedule is suitable for designers wishing to show the collection with a minimum of 20 and maximum 30 outfits, never displayed previously at other fashion shows.

PRESENTATION
Designers are choosing to show in a Tableau Vivant style presentation or through a static installation. Designers wishing to show in this way are more relevant to the presentation schedule. The presentation organized by the brand should run for a minimum of 30 minutes and a maximum for 1 hour. The presentation will be included on the official calendar of the Arab Fashion Council, and it will have an overlap of time with the scheduled fashion shows.
Timetable from 6pm until 11pm.

The application’s deadline is the 15th of January 2020

APPLICATION RULES

REQUIREMENTS:

  • Having Women’s Ready-to-Wear or Ready-Couture, Men’s Wear Ready-Couture collection, Kidswear Collection.
  • Your collection is new and not seen before at other events
  • Be established in the fashion industry for more than 3 years
  • If designers wish to sell their collection on See-Now: Buy-Now basis they should have the collection in stock or ready to produce the order in less than 2 weeks.
  • If your business is established since less than the minimum of 3 years, you can contact the Arab Fashion Council for support | designers@arabfashioncouncil.com

APPLICATION PROCESS

PHASE I – APPLICATION PROCESS

Click on the button below to fill the online application

Please note that incomplete application will not be taken into consideration so make sure to fill all the fields. The application might take from 10-15 minutes.

If for any reason the online application is not working, then please email us to designers@arabfashioncouncil.com

PHASE II – COMMITTEE JUDGEMENT

Once we receive the application, our jury will process the candidature and notify the designer if he/she has been shortlisted.
During this phase, the designers might be asked to support their application with additional information and references, as well send a few samples to the Arab Fashion Council’s office.

FINAL III – APPROVAL

Once the applicant has passed the phase two it means the brand is qualified to be on the Calendar of the Arab Fashion Week either for Presentation or Catwalk.

The applicant in this phase will be asked to send sketches of the Exclusive pieces and the jury might organize a control visit to the Atelier of the applicant.

After receiving all the required information, the applicant will be notified of the results and admission for a presentation or catwalk.

In this phase, the Arab Fashion Council will work with the designer on the package, calendar, locations, and guidelines.

The designer will then receive an agreement to be signed and sent back by email with the receipt of payment the participation fees of the selected package.

Upon request, the designer has the right to ask to divide the payment into 2 instalments. All the amount should be paid completely by 20 February 2019. 

BUDGET – UNDERSTANDING THE COSTS

Organizing a fashion show is an expensive procedure; bear in mind that the minimum budget required starts from $10,000 for a presentation and starting from $ 15,000  up to $65,000  for Catwalk.

By applying to participate in the Arab Fashion Week, you acknowledge that you have read all the terms and conditions and that you are aware of the costs for such a scale of an event.

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