BLUMARINE from Italy Wednesday 24 April 2019 7:00 PM
It was 1977 when, in Carpi, Anna Molinari and her husband Gianpaolo Tarabini Castellani founded Blumarine, debuting at the dawn of the eighties on the Milano Collezioni catwalks. It was a pioneering moment for Italian fashion, which gained relevance on the international scene by combining in a unique way the quality of artisanal craft with the rhythm and volumes of industrial production. Of this new wave Blumarine soon became a leader, creating a language made of invention and experimentation, characterized by joyful and proud femininity, and a new, seductive way with romanticism. Success was immediate, bringing at the end of the decade to the foundation of the Blufin group in 1988, of which today Anna Molinari is creative director and her son Gianguido Tarabini Castellani CEO.
A family business in the best Italian tradition, Blumarine proudly maintains its roots in Carpi despite acting on the global market. The savoir faire of one of the most productive industrial districts of the country is what makes the collections remarkable. The first knitted pieces screen-printed as they were art multiples, decorated with crystals, enriched with precious inserts were created in the Carpi ateliers. Since then, it’s been an unstoppable succession of inventions. New management strategies, today, result in a dynamic and significant growth, both in retail and in the development of distribution agreements and targeted licenses.
Blumarine is the composite result of careful stylistic research communicated through press campaigns developed in collaboration with renowned image makers such as Albert Watson, Helmut Newton, Juergen Teller, Ellen von Unwerth, Craig McDean, Camilla Akrans. Sensuality and romance are salient features of collections in which precious materials and skilled workmanship translate into an idea of luxury that is seductive and personal, pictorial and pleasing, yet never ostentatious. From the ideal dialogue with customers identified by the attitude, not by age, a composite universe is born, combining a proud expression of femininity with the lightness of humor. The voluptuous esthetic translates into a lifestyle and includes, in addition to accessories, beachwear, underwear, bridal and eyewear collections, fragrances and a home collections, developed under license. Miss Blumarine develops the same ideas into babies-wear.
Attention to retail and communication are vital strategies for Blumarine. The spaces
of the boutiques and shop-in-shops are in fact imagined as precious design ambiances in which the Blumarine lifestyle can be expressed and experienced in total surround. The advertising campaigns, instead, create h