about the brand
“I have always been inclined towards design and craftsmanship. My love for designing and art inspired me to come up with NIRMOOHA. The label provides me to empower as well as promote Indian crafts and craftsmen.”
Prreeti Jaiin Nainutia as the founder of ‘Nirmooha’ on being inclined towards design and craftsmanship and her love for design and art has inspired to come up with NIRMOOHA 4 years ago. She has her own style of catering to today’s women through her knack for fashion and design while justifying her social existence by Indian artisanal involvement. Hailing from Meerut, she has been qualified as a Master of Business Administration from Symbiosis College, Pune and as a Diplomat in Fashion Design from VIFT, Meerut. Being the spouse of one of the senior bureaucrats of Maharashtra, Mr. Parrag Jaiin Nainutia, senior IAS Officer, she very well knows her responsibilities towards the nation and she always believes in giving back to the society.
Special benchmarks of her design journey include Faesina Miss India 2018, bespoke collection for the acid victim survivors,
Bangalore Fashion Week, India Beach Fashion Week, Lotus Make-up India Fashion Week S/S’19 and A/W’19 as well as serving for the empowerment of the Yeola Cluster Development Programme. She has also been featured as ‘The Vogue Designer of the month’ by the Vogue India and ‘The Lokmat Most Stylish Designer’ by The Lokmat Group for the month of December 2018.
The label provides her to empower as well as promote Indian Crafts Industry by serving the women in fashion through sustainable acts as one of the forms of expressing her ideas while preserving nature, culture and tradition.