Nora Jeddah-based designer showcased Spring/Summer 2020, she took inspiration from her Saudi heritage.
She is constantly inspired by local cultures and craft traditions, but never in a literal way. She designs for contemporary women and tries to create clothes with an ease and modernity that can be worn anywhere in the world, who creates streamlined separates and dresses in richly colored satins, silks and cottons.
She’s always been interested in playing with proportions and creating separates that can be worn in different ways that looked to her Najdi roots in central Arabia, which comes through in her choice of colors and the use of cording for embellishment. Among her staples is her deconstructed tailored shirt, variations of which emerge in her collections each season.