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The exuberance and beauty of Dubai are evident in the PEARLA clothing brand. Their goal is to create fashion that is memorable and uncommon in the industry. Their pieces are made of exceptional quality textiles. It assures the wearer peace of mind in the design. Each clothing item has an original design that is abstract and radiant.

PEARLA was founded by Hessa and Fatma Ali Aljoker, and based out of Dubai. Their aesthetics of the design is deep-seated in storytelling. Any woman who wears an authentic PEARLA garment will feel cherished as if she were in a never-ending fairy tale. The variety of looks they offer for the ready-to-wear Fall-Winter 2022/23 season is impressive. What they have to offer for Arab Fashion Week, will invoke excitement in the industry. Lovely patterns that lift the spirit is in high demand for the season. Elaborate tie details and interesting modest vintage silhouettes look beautiful on any woman.

Outside of Dubai, conservative fashion is considered to be plain. Hessa and Fatma Ali Aljoker’s collection is one of many that proves how creative conservative fashion is. Their Fall/Winter line is filled with luminous color, interesting designs, and adorably feminine silhouettes. The color palette for their collection is very uplifting for the season. The pieces are more so multicolored and glowing. As the models walked, one could tell how light and breathable the ready-to-wear dresses are. It’s nice to see a collection that does not follow the traditionalistic dark-hued theme the world tends to associate with Fall fashion.  

There are markets that appreciate lighter tones for fall to offset outerwear in deep shades. That shows consideration for all tastes in an already niche market such as conservative wear. The ankle-length gowns had creative designs on the busts. Creative designs on the yolk bring personality to the wearer. The mosaic floral accents are also elevated against the light fabric tones of the garment. Tassels are also featured on key pieces like the blue vintage print double-yolk dress. Some silky pieces sported a nice tassel-trimmed scarf or rope-inspired waist tie. Gowns with creative loops enforcing the collar to the dress, and connecting the sleeves are enticing. Accents dressed in the form of lace and tied bows stood out in the collection and were whimsical. The bird-printed ready-to-wear gown with the tasseled trimmed sleeves was also playful. Pearla’s collection for this upcoming spring is inspirational and uplifting.