This is the Privacy Policy for (referred to in this Privacy Policy as this “Site”).

Welcome to (also referred to in these Terms of Use as “this Site”). This Site is owned by Arab Fashion Week.


Your privacy is of great importance to AFW. Because AFW gathers certain types of information about the users of this Site, AFW feels you should fully understand the Terms and Conditions surrounding the capture and use of that information. This Privacy Policy discloses the privacy practices for this Site regarding what information AFW gathers, how AFW uses the information, and how you can correct or change the information captured. This Privacy Policy only addresses the use of this Site. Third-party websites (including those to which this Site links and other websites or service providers with which AFW may have relationships) may have their own privacy policies and practices, which AFW does not control, and AFW is not responsible for nor does AFW endorse such practices or policies.

General Privacy Information

This Site contains links to partners, advertisers, and third-party internet sites and services that may collect data in connection with sweepstakes, promotions, e-commerce, etc. They each have separate privacy and data collection practices, independent of this Site and AFW has no responsibility or liability for these independent policies or actions and is not responsible for the privacy practices or the content of such sites.
Please keep in mind that whenever you browse, use, and voluntarily and publicly disclose personal information on any online service or website, including this Site (for example, your name or email address), that information can and will be collected and used by third parties. In short, if you provide information when online that is accessible to the public, you may receive unsolicited messages from other parties in return. Further, while AFW takes reasonable steps to protect your information using the security and other measures set forth herein, AFW cannot ensure or warrant the security of the information you provide to AFW (if any), and you do so at your own risk. Please be careful and responsible whenever you are online.

Collection and Use of Information

This Site collects information about you both from what you provide to AFW and what AFW collects through the use of cookies (see Cookies below). Information collected about you is used in 2 different ways. (1) Information is “aggregated” — meaning that the information provided by users of this Site is grouped together in a way that does not disclose the personal information of any particular user. AFW may use this aggregated information to determine user traffic statistics for this Site (including without limitation to determine page visits, duration of stay, the referring URL, IP address geographical location, etc.) and to evaluate which Site content is successful and what is not, and in order to evaluate which content that AFW should make available on this Site. AFW may use only the anonymous click stream data to help AFW and the Site’s advertisers and sponsors deliver better-targeted advertisements. In addition, AFW may use information collected through cookies to target e-commerce promotions and marketing activities for products and services related to AFW and/or its clients, sponsors, advertisers, and business partners. In addition, some of your information may be shared with third parties who assist AFW in producing content for the Site or provide a service to this Site’s users.
It may be necessary − by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence − for AFW to disclose your information. AFW may also disclose information about you if it is determined that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate. Additionally, in the event of reorganization, merger, or sale of all or part of its assets, AFW may transfer any and all information collected to the relevant third party.

Children Under 13

This Site is a general audience website. On this Site, AFW does not currently knowingly collect any personal information from children under the age of 13. If, in the future, AFW collects personally identifiable information from children on the Site, AFW will do so in compliance with the Children’s Online Privacy Protection Act of 1998 (15 U.S.C. 6501 et seq.) including, without limitation, obtaining necessary parental consent. If AFW learns that it has collected the personal information of a child under age 13, AFW will take steps to delete the information as soon as possible.


A cookie is a small data file that certain websites write to your hard drive when you visit their website. A cookie file can contain information such as a user ID that that website uses to track the pages you visit. But the only personal information a cookie can contain is information you supply yourself. Generally, cookies work by assigning a unique number to you that has no meaning outside the assigning website. A cookie cannot read data off your hard disk or read cookie files created by other websites. This random number lets AFW keep track of how many times users of this Site do specific things – like visiting the Site each month – without really knowing who those users are by name. AFW uses cookies to deliver content specific to your interests. You must be aware that this Site cannot control the use of cookies, or the resulting information placed by advertisers or third parties hosting data for this Site. If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows you to deny or accept the cookie feature; however, you should note that cookies are maybe necessary to provide you with certain features (e.g., customized delivery of information) available on this Site.


This Site utilizes a variety of security measures to maintain the safety of your information. All users’ contact information is contained behind a “firewall” and only accessible by a limited number of employees who have special access rights to production systems. Passwords and credit card numbers are encrypted in this Site’s secure database, which is also located behind a firewall. All sensitive/credit information supplied by users is transmitted via Secure Socket Layer (SSL) technology and then encrypted in this Site’s databases as stated above. AFW’s security policies are reviewed periodically and revised as required.