This Egypt born designer is capable of transforming beauty into runway-ready art. Abeer had a successful career as a Civil engineer before launching her fashion brand, SemSem. Her ready-to-wear line is made with high-quality fabrics and intricately designed details. She had much to prove to herself in fashion. With so many of fashion’s most famous designers being male, Abeer understood that she had to be fierce to be competitive. She worked for Orascom Telecom and then moved to United Arab Emirates (UAE), where she continued to work on her craft.


Abeer’s husband is the United Arab Emirates Ambassador to the United States. Her move to Washington D.C. was productive and helped advance her career aspirations. Her daughter Samia inspired more ideas and motivated her passion for philanthropic pursuits. Arab Fashion Week is an excellent opportunity for everyone to see her most fabulous wear. Abeer’s clothing has been in Vogue Arabia and boasts a slew of talented celebs, for example, Drew Barrymore. Her most recent collection features metallic fabrics and bold, saturated green shades. The 70’s inspired silhouettes have layered designs and conservative flare. A sophisticated and classy woman will adore SEMSEM.

Emerald green and bright lux best describe SEMSEM’s Fall-Winter 2022/23 line. The collection colors were glowing on full-length butterfly gowns and fitted cocktail dresses. The fan style details on her asymmetrical floor-sweeping gowns were reflective and stunning. It was clear that an intense focus was put into making her monochromatic blouse and trouser set. It had a stair-like silhouette extending from the sleeves and the hips. The same sharp shoulder detail can be seen on the dresses. In addition, they had rippling bust details and brilliant pearl white color. The pieces in SEMSEM are reminiscent of seashells highlighted by the moonlight.

As the models walked, the fabric flowed like ocean water under the night sky. The grey jumpsuit with large exaggerated asymmetrical shoulder details was beautiful. However, the standout piece was the gold goddess-like flowing strapless dress. The gold fabric themes gave a very ‘old Hollywood glamour’ vibe to the entire show.

For those who crave color, the ombré multicolored gowns were like a lovely saturated ray of light. The red dresses and two-piece sets gave the same old-school charm. Bright indigo-colored pieces carried on the fanciful oceanic influence. Abeer is a designer whose passion radiates and inspires all who wear SEMSEM. She continues to be an inspiration to all in fashion.


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