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POP-UP STORE TERMS & CONDITIONS

INFORMATION

The Pop-Up Store enables designers to introduce their brand to the GCC Market by stocking their collection at 1422 Concept Store in Dubai, the world’s first Ready Couture Concept Store that features luxury brands curated by fashion experts.

The participation in the POP-UP Store experience is always open to designers throughout the year. 

The opportunity enables to sell their collection directly to luxury shoppers visiting Citywalk.

Space:

The Pop-Up Store is curated by expert staff and managed directly by1422 Concept Store, Dubai.

The designers could rent space per rack; from 1 to 5 racks for a period of minimum 3 months.

Opening Hours:

From 10 am to 10 pm, the designers are not required to be present at the space at any time. 

POS:

1422 Concept Store will provide the POS payment machines, visual merchandise and email marketing. All items on display will include a VAT charge of 5%.

Personalization of the space:

The Pop-up visual merchandise is managed and designed by 1422 Concept Store directly, thus the personalisation is not permitted; however, the display will feature your brands name. 

Application Rules

Requirements:

  • Having Womenswear or Kidswear ready-to-wear or ready-couture collection or Accessories and Lifestyle items.
  • The products price range should be competitive to ensure better performance and results. We suggest a price range of 50$ to 1500$ per item.
  • Be established in the fashion industry for more than 2 years
  • If your business is established for less than the minimum of 2 years, you can contact the Arab Fashion Council for support | retail@arabfashioncouncil.com

Application Process

PHASE I - APPLICATION Process

FILL OUT THE ONLINE APPLICATION
Please note that incomplete application will not be taken into consideration so make sure to fill all the fields. The application might take from 10-15 minutes.

If for any reason the online application is not working, then please email us to retail@arabfashioncouncil.com

PHASE II - COMMITTEE JUDGEMENT

Once we receive the application, our jury will process the candidature and notify the designer if he/she has been shortlisted.
During this phase, the designers might be asked to support their application with additional information and references, as well as send a few samples to be sent to the Arab Fashion Council’s office in Dubai.

PHASE III – APPROVAL

Once the applicant has passed phase two it means that the brand is qualified for the pop-up.

The Arab Fashion Council will send the designer an agreement to be signed and sent back by email with the receipt of payment of the participation fees of the selected package.

— DISCLAIMER –

  • The Arab Fashion Council will not be responsible for the sales and will not force any client to purchase the collection.
Designers' Application is now open Apply Online
Registration is now open: Register Online