The Pop-Up/ Showroom is a biannual event that takes place twice a year during the Arab Fashion Week, it is dedicated to supporting designers who want to experience the Dubai B2C market.
The date of the next edition is from 11-16 March 2020; Dubai, Citywalk
Designers with the collections of SS20 or FW20/21 will be able to sell their collection directly to the shoppers visiting Citywalk.
The deadline for submitting your application is on the 30th of January 202o.
The Pop-Up/Showroom is curated by expert staff under 1422 Dubai, the world’s first Ready Couture Store. The Pop-Up/ Showroom space is not inside the permanent 1422 space, but at a different location inside the Citywalk Mall.
The designers could rent the space per rack; from 1 to 5 racks.
From 10 am to 10 pm, the designers are not required to be present at the space at all the time.
The organization will provide the POS payment machines. All items will include a tax charge of 5% VAT (Value Added Tax)
Personalization of the space:
The Pop-up/ Showroom visual merchandise is managed and designed by 1422 Dubai, thus the personalization is not permitted.
FILL OUT THE ONLINE APPLICATION
Please note that incomplete application will not be taken into consideration so make sure to fill all the fields. The application might take from 10-15 minutes.
If for any reason the online application is not working, then please email us to email@example.com
Once we receive the application, our jury will process the candidature and notify the designer if he/she has been shortlisted.
During this phase, the designers might be asked to support their application with additional information and references, as well as send a few samples to be sent to the Arab Fashion Council’s office.
Once the applicant has passed phase two it means that he/she is qualified to be of the pop-up exhibition.
The Arab Fashion Council will send the designer an agreement to be signed and sent back by email with the receipt of payment of the participation fees of the selected package. Upon request, the designer has the right to ask to divide the payment into 2 installments. All the amounts should be paid completely by 20 February 2019.
Organizing a fashion show is an expensive procedure; bear in mind that the minimum budget required starts from 5000$/ rack excluding 5% VAT.
By applying to participate, you acknowledge that you have read all the terms and conditions and that you are aware of the costs involved.