About YLYstudio ” We hope that we can bring people’s focuses and appreciations back the details and workmanship in fashion, and not just the fast-moving trend. “ Designers both received their Bachelor of Arts degree and later worked together for renowned Hong Kong fashion designer label Johanna Ho. In 2013, Matt completed his Master Degree at the Royal College of Art in London, while Lilian explored her interest in professional haute couture embroidery at the Ecole Lasage in Paris. Upon their returns to Hong Kong, the duo joined once again and aim to bring back the art behind fashion. It was in 2017 that YLYstudio was founded, designers want to bring back the value of workmanship in fashion. YLYstudio is a brand that offers fashion collections and also embroidery workshop. With focusing on womenswear, the workmanship, embroidery, and knitwear are three key elements of the brand.
About Designers MATT HUI YIP LONG won the Hong Kong Design Centre’s “HONG KONG YOUNG DESIGN TALENT AWARD” for his innovative work in Womenswear Knitwear in 2010. He received a scholarship which brought him to the Royal College of Art, world-renowned postgraduate art and design university in London, United Kingdom. Matt’s professional experience started in Hong Kong with the international Chinese-culture inspired luxury label SHANGHAI TANG and local designer label JOHANNA HO. He also worked for PRINGLE OF SCOTLAND in London through an internship. LILIAN TSANG LAI YU, formerly the Chief Designer for local designer label JOHANNA HO, draws her inspirations from her love for the art of hand embroidery. After years of experience in the fashion industry, Lilian acquired her professional qualification in Haute Couture Embroidery at ECOLE LESAGE, the prestigious embroidery arts school owned by Chanel Group in Paris, France. She furthered her techniques through an internship for ELISABETH GASBARRE ROUSSEAU HAUTE COUTURE STUDIO at Lyon, France. Lilian believes that the art of embroidery should be passed on from generation to generation, therefore has developed a series of short courses to entice others’ enthusiasm for embroidery and to promote the art of fashion workmanship in Hong Kong.