The Jordanian Dubai-based designer Zaid Farouki has presented his Fall-Winter 2021/22 capsule collection in collaboration with BIC, showcasing a collection on Human Expression. Supported by the Arab Fashion Council, Zaid Farouki has become the first regional designer to collaborate with BIC. The BIC products and designs have made it to the collections of fashion designers and jewelry houses including Dolce & Gabbana, Heygere, Margarita Myrogianni, Maison Martin Margiela, Manon & Lesquoy, Mattijs Van Bergen, Miu Miu, Moschino, Nicole Miller, Oscar Carvallo, Sophie Hardeman, Yasmina Porath, and Yves Saint Laurent.

ZAID BY ZAID FAROUKI, breaks the boundaries between cultures to create a global language for expressing one’s self. The label was born to reflect the contemporary man and woman and the image with the hand; bold and unconventional, representative of a new globalized world. ZAID BY ZAID FAROUKI stays true to the mother brand, ZAID FAROUKI, brand identity, denoting innovation in design, technique, and fabric as well as attention to detail and exceptional tailoring to create dynamic pieces – symbolically striking yet functional. Incorporating a uniquely modern take on traditional elements and historical motifs, ZAID BY ZAID FAROUKI narrates emphatic statements and strong motifs to associate with the attributes of the spirited individual who celebrates individuality and is appreciative of modern silhouettes of cultural twists.

“I believe that one’s choice in clothing is the perfect medium for expressing one’s self and this collaboration with BIC and AFC will bring out a creative wearable sculpture of colors,” said Zaid Farouki, Dubai Based Designer. The collection has premiered a joyful fashion film delivering a message from the future to bring out the inner child inside every one of us.